Banner Design Format, Styles and Sizes

All banner ad measurements listed below are in pixels.
Flash Animation should not exceed 15 seconds in length.
One kilobyte (KB) equals 1000 bytes

Most Commonly Used Banners, Banner Sizes and Weights.

Banner Name Banners Size GIF Weight Flash Weight
Leaderboard 728 x 90 25 KB 35 KB
Full Banner 468 x 60 20 KB 30 KB
Skyscraper 160 x 600 20 KB 30 KB
Skyscraper 120 x 600 20 KB 30 KB
Small Skyscraper 120 x 240 20 KB 30 KB
Fat Skyscraper 240 x 400 25 KB 35 KB
Rectangle 180 x 150 15 KB 20 KB
Square 336 x 280 25 KB 35 KB
Square 300 x 250 25 KB 35 KB
Square 250 x 250 25 KB 35 KB
Square Button 125 x 125 15 KB 20 KB
Button 120 x 90 10 KB 20 KB
Button 120 x 60 10 KB 20 KB
Micro Button 88 x 31 10 KB 10 KB

Be sure to check with the local webmaster for their banner design specifications as they may differ from the information above prior to placing your banner ads.

The basic banner started in 1994 by AT&T on Hotwired. They were initially used as a way to raise funds by webmasters without physically asking its viewers for donations. The traditional banner ads function became more of a graphic bringing brand awareness of a businesses product or service. Nowadays they still deliver the same reminders to visitors about your message and / or branding. Sure, They are not what they used to be, but it’s still an integral part of an online marketing campaign.

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