Beginners Guides to Website Design

When it comes to the website design and the layout of a website, extra special attention should be paid to every detail, no matter how small. Be sure that it performs optimally and serves its purpose as this is an extension of your brick and mortar business. This website will be the central hub to your online presence; also you need to view your website as a second entrance to your business.

Here are several important website design rules to observe to insure peak performance and customer enjoyment:

Do not use splash pages to introduce people to your website. Most splash pages have cool images or a movie, usually displaying words like “Welcome” or “Click Here” etc. Why delay and annoy the visitor? Bring them right on in to your website’s home page. Delaying a potential customer can lead to “No” customer. You only have a few second to make an impression and earn their trust.

A good website design will have a clear and simple navigation system. You should provide a simple, clean, easy to read and very straightforward navigation menu so that even the youngest of children can use it. Stay away from complicated Flash based menus or multi-tiered drop down menus because they have a tendency to roll back up before you can click it. If your visitors don’t know how to navigate your website, they will hit the “Back” button on their browser and be gone forever. There should be a link to and from each page, at a minimum a “Home” button should be shown on every page.

The web pages name should be clearly noted giving visitors a clear indication of where they are on your site. When visitors are deeply engrossed in browsing your site, you will want to make sure they know which part of the site they are in at that moment. That way, they will be able to browse relevant information or navigate to any section of the site easily. Don’t confuse your visitors because confusion means “I’ve had enough, let’s get out of here”

Avoid using audio on your site, People coming to your website can read. If your visitors are going to stay a long time shopping or reading your articles, you will want to make sure they’re not annoyed by some audio loop going on and on like a broken record. If you insist on adding audio, make sure they have some control over it like volume control or a mute button would be fine.

Do not use excessive banner advertisements. Don’t get the wrong idea about banner ads; they have their place on every website as long as they are strategically placed. Avoid bright flashing, blinking or rotating banners, its makes it difficult to read an article while this is going on. The average person has trained themselves to ignore banner advertisements so you will be wasting valuable website real estate. Instead, provide more valuable content and weave relevant links and ads into your content. This way your visitors feel comfortable instead of being pushed. Try keeping banner ads to 3 or less, one at the top, one at the bottom and maybe a square button in sidebar near the middle of the page. Banners should be aligned with other elements of your website giving it continuity.

The uses of “Pop Up” or “Pop Under” ads are another element that can scare potential customer off. A “Pop Up” hits you in the face when arriving at the website similar to a splash page, but worse. A “POP Under” won’t let you leave, it comes up as you try to exit, Totally Wrong. For many people these are not tolerable, not even a little bit. When designing a website, avoid “Pops” of any kind at all cost. If you want your reader to see something special, put it front and center on your home page, they’ll see it for sure.

The last thing that will annoy the average person has to do with font styles, font colors and overall website colors. The font style should be basic and easy on the eyes and should be at least a size 12 at a minimum, not everyone is young with perfect eyesight. Last but not least, avoid dark web pages with light text, even if the information you’re giving is dark. Avoid creating web pages that are way too bright like red and yellow. By sticking with a readable simple type fonts and easy pastel color web page backgrounds you can never be wrong.

When it comes to website design, Keep It Simple! Sometimes “Less” is “More”

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