Starting an Online Advertising Campaign

When you are serious about getting the word out about your new website or online business, you might find yourself wondering, where do I start? How do I create an advertising campaign for my website or online business? Getting your website noticed and advertising your website is a combination of Search Engine Optimization – SEO and Ad Design.

These steps should help you get started on your internet advertising campaign.

Design Some Advertisements:
A consistent theme should be the priority of any good advertising campaign. The design of your banner ads should reflect the theme and style of your website or the product you are promoting. These banner ads should have a consistent theme, which helps make them memorable and entertaining. A special logo and color scheme can also help in delivering your message. If your ad is too subtle it blends into the background, never to be seen. If it’s to bold, potential viewers will run right past it, not even taking the time to read your message.

Be Clear and Concise:
Keep your message short and to the point, seven words or less. The message should be the most outstanding visual part of your advertisement. You should know exactly what your promoting and / or selling. Your message needs to state, “How your customers will benefit from it” Make the viewer WANT to CLICK on your advertisement. “Say What You Mean and Do What You Say”

Compare Prices of Banner Ads Promotions and Exchanges:
To get your banners displayed on relevant websites, you’re going to have to pay some money. Choose an advertising network that will get you the most page impressions on the most relevant sites for the lowest price. Does the local ad network serve your hometown or niche market?

Build Inbound Links:
You need to acquire inbound links from other webmasters with relevant websites in your niche market or hometown as part of your advertising campaign. This is a great way to increase your search engine ranking, helping you to place higher in searches for your specific keywords. By getting organic traffic from the major search engines saves you advertising dollars. Who doesn’t like “Free” traffic? These visitors tend to “Buy’ because they are looking for you or something specific you may have. Note: Avoid “Link Farms”, this websites can do more damage to your reputation than good along with specialist that claim a No 1 Google ranking in days, save your money. Don’t fall victim to the “Get Rich Quick” scheme”

Look into Pay-Per-Click (PPC) Advertising:
This differs from page impressions, as you only pay when someone actually clicks on the link. “Google AdWords” offers one of the best programs for this along with others like Facebook, Bing and Yahoo.

Publish a Press Release:
A press release at the launch of your website or after new developments can help spread the word and get you inbound links. A press release is reposted on RSS (Really Simple Syndication) feeds, blogs, and news networks and spreads the word very quickly.

Build Your Site:
Okay, we know your site is built, but it should be continually added too. More Content, Keyword Rich Content. Create original, unique articles or “How to” advice that people will want to link to. Allow other sites to syndicate your content giving you even more inbound links. Get involved with the forums and blogs from similar but noncompeting sites and work on a link exchanges.

Update often:
Don’t expect your link popularity and your traffic to shoot up overnight. A steady campaign of keeping your site updated and your content fresh will get you results if you persist. Remember, this is a marathon, not a race.

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