Banner Design Format, Styles and Sizes
All banner ad measurements listed below are in pixels.
Flash Animation should not exceed 15 seconds in length.
One kilobyte (KB) equals 1000 bytes
Most Commonly Used Banners, Banner Sizes and Weights.
| Banner Name
|
Banners Size
|
GIF Weight
|
Flash Weight
|
| Leaderboard
|
728 x 90
|
25 KB
|
35 KB
|
| Full Banner
|
468 x 60
|
20 KB
|
30 KB
|
| Skyscraper
|
160 x 600
|
20 KB
|
30 KB
|
| Skyscraper
|
120 x 600
|
20 KB
|
30 KB
|
| Small Skyscraper
|
120 x 240
|
20 KB
|
30 KB
|
| Fat Skyscraper
|
240 x 400
|
25 KB
|
35 KB
|
| Rectangle
|
180 x 150
|
15 KB
|
20 KB
|
| Square
|
336 x 280
|
25 KB
|
35 KB
|
| Square
|
300 x 250
|
25 KB
|
35 KB
|
| Square
|
250 x 250
|
25 KB
|
35 KB
|
| Square Button
|
125 x 125
|
15 KB
|
20 KB
|
| Button
|
120 x 90
|
10 KB
|
20 KB
|
| Button
|
120 x 60
|
10 KB
|
20 KB
|
| Micro Button
|
88 x 31
|
10 KB
|
10 KB
|
Be sure to check with the local webmaster for their banner design specifications as they may differ from the information above prior to placing your banner ads.
The basic banner started in 1994 by AT&T on Hotwired. They were initially used as a way to raise funds by webmasters without physically asking its viewers for donations. The traditional banner ads function became more of a graphic bringing brand awareness of a businesses product or service. Nowadays they still deliver the same reminders to visitors about your message and / or branding. Sure, They are not what they used to be, but it’s still an integral part of an online marketing campaign.
